Our Story
It all began...
Fred H. Wells, Jr. purchases a horse, a delivery wagon, a few cans, and the goodwill of the milk business from the local Le Mars dairyman, Ray Bowers, for $250.
First Treat
Wells makes its first frozen dairy dessert.
"Name That Ice Cream" Contest
Wells holds a "Name that Ice Cream" contest, and a man from Sioux City, Iowa, submitted "Blue Bunny," along with his rendition of the original bunny, known today as Blu. Needless to say, he went home with a whopping $25, and Blue Bunny® was formed.
The Second Generation
The second generation of the Wells family carries on the business.
Logo Refresh
Time for a refresh! Blue Bunny creates new versions of their logo.
Ice Cream Capital of the World®
Le Mars, Iowa, a town of 10,000 and home to Wells Enterprises, is declared Ice Cream Capital of the World®.
Third Generation
The third generation of the Wells family takes the reins of the business.
100th Anniversary
To commemorate Wells' 100th anniversary, Blue Bunny partners with Make-A-Wish® to grant 100 wishes to children across the United States.
New Logo
Blue Bunny launches a new logo, clear packaging (so you can see the goodness inside), new flavors, and more of what people love in every batch.
Ice Cream Parlor Remodel
The Wells Visitor Center and Ice Cream Parlor gets a playful remodel and expansion in downtown Le Mars.
Ferrero
Ferrero acquires Blue Bunny, sparking a successful international partnership.
Be Part of Our Story
At Blue Bunny, we're all about finding ways to connect with our community. Through annual events and year-round locations, we're able to share special moments with fellow sweet treat lovers. Come meet us today and be part of what makes Blue Bunny so great.
Wells Visitor Center & Ice Cream Parlor
Visit us in Le Mars, Iowa—the ice cream capital of the world! Check out over 40 flavors of ice cream in the parlor, fun souvenirs in our store, and interactive activities.
Learn More about Wells Visitor Center & Ice Cream Parlor
Ice Cream Days
Every summer, Le Mars, Iowa, hosts a 4-day celebration of fun, friends, and, of course, ice cream. Explore the events calendar and plan your trip!
Learn More about Ice Cream Days
Giving Back
As an industry leader, we hold ourselves responsible for contributing our time, talent, and resources to those around us. We support nonprofit community organizations each year through monetary contributions, sponsorships, and product donations all helping to create moments of joy.
These charitable commitments are part of our passion for making a difference both in the lives of others and our industry.