What's New

Blue Bunny ® is starting off 2026 with a fresh take on two beloved frozen treats - Blue Bunny Soft Scoopables and Blue Bunny Mini Swirls. Now reformulated with colors and flavors from natural sources and no high-fructose corn syrup. Same fun and flavor that the whole family loves but now with important updates to ingredients, that fits right into evolving family tastes and expectations.